This is only impartial Odia National newspaper of the state, samajaina could fast endear itself to vast multitudes of youth, and was the first newspaper to launch special pages and features keeping in mind nuanced interests of its subscribers. Riding on a potpourri of content starting with mint fresh news, infotainment, business features to sports tid-bits, literature and literary critiques, it became number one paper in the odisha , both in terms of numbers and quality of its reportage. It continues to maintain leadership and hold over readers in urban and the state’s countryside. Samajaina made a new beginning in the history of Odia journalism by carrying a special page every day of the week on Youth, Agriculture, Business, Health & Science and such, going far beyond the daily chores of dishing out plain vanilla news. Its weekly special issues such as Sunday Supplement, Children’s Pullout and Literature Supplement have been a huge draw to this day.